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Times Square Billboard

Direct Care Advocates Have Times Square Billboard

by Nick Reisman | Mar. 21, 2017


As state lawmakers and Gov. Andrew Cuomo mull funding for a wage increase for direct care workers, a coalition of groups that has pushed for the funding have space on a Times Square billboard pushing the issue.

The 5,000-square-foot advertisement is a digital billboard that will be seen two minutes per hour and was donated by a person active in the push for supporting people with developmental disabilities. It began running Sunday.

The billboard comes as advocates are seeking $45 million a year over six years to pay for a living wage for direct care workers who provide services and support for people with developmental disabilities.

State lawmakers in the Republican-led Senate and Democratic-controlled Assembly have included the funding in their budget resolutions.